Specialists in Data Management and Information Quality

"A strong focus on data quality will significantly increase the value of business intelligence, CRM, master data management, and other critical business initiatives. Organisations that include data quality methodology, processes, metrics and technology in these efforts will not only minimise risk, but will increase immediate post-implementation success and ensure ongoing value." - Gartner Inc, in "Key Issues for Data Quality 2007", by Ted Friedman, published 22 March 2007